By Thorbardin Ranch | July 02, 2010 at 10:45 AM EDT |
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Somehow time during the summer months seems to go much faster than in the Winter months. As such, I’ve been a bit lax the past week running around and not keeping up with my writings.
There is a lot about sustainability in the media these days, which mode of agriculture and specifically beef for example should producers follow. First and foremost, most who define sustainability are not in the business and even more importantly, sustainability has to be first and foremost profitable. If the operation is not profitable regardless whether it is conventional or organic, the property will most likely be sold and agriculture land sold today typically gets converted to the best and high profitability which is of course non agriculture.
Yet more media somehow forget that profitability first and foremost will determine if that ranch or farm is sustainable.
Unfortunately the media in this battle has also pitted the various modes of operation against each other. Reading a lot of comments on the various agriculture boards, there is a tremendous amount of bitterness, anger, vile comments and even pure hatred thrown at each other. This is extremely unfortunate. We need all phases of agriculture to succeed. There is no magic bullet of a single approach that will work on all operations with all people to meet the needs of consumers.
This is amusing in some aspects. A hundred years ago, it was all organic. So called conventional agriculture did not even exist. And yet was it sustainable? There are goals of the organic movement I readily embraced, and there are practices of the conventional I also embraced.
We all wish that we could farm and ranch like our fathers, grandfathers and great grandfathers did (or mothers for that matter). But the only constant regarding sustainability is change. Sustainability is not a postcard snapshot of what we want agriculture to be, it is much harder than that.
England at one point grew grapes, rivaled France in wine making for a brief period. The great herring fisheries off the coast of Iceland and northern Europe, thought to be infinite, the cod fisheries off the north east coast of American, thought to be infinite. Sustainability was eluded by lack of knowledge but also the changes in society and the environment.
Sustainability also varies from operation to operation. In visiting, New England for example as I was born and raised there, the small family farms with the vegetable stands the litter the country side take a more personal approach to farming. It takes individuals with people skills, those who can talk and tell stories about their land, their operations to be successful. Not all individuals have those skills.
The only thing we can say about sustainability is that it will change over time. Sustainability will change because of environment, politics, culture and what the consumer wants. Who would have dreamt fifty years ago that baby vegetables would be in such demand?
But in this discussion about sustainability, we need to recognize that there are different sides, different roads to achieve this goal. We need to treat those who paths differ than ours with respect and dignity and to wish them success.
Take care and enjoy this great holiday weekend!
jvaillancourt